DEGREE PROGRAM

MS in Marketing and Retail Science

NYU Shanghai

PROGRAM DETAILS

Everything You Need to Know

Clear guidance for evaluating the program and preparing a complete application.

Program Introduction

Program Overview

The MS in Marketing and Retail Science, offered jointly by NYU Stern and NYU Shanghai, prepares students for the future of marketing and retailing. The one-year, 36-credit program combines foundational marketing courses such as Consumer Behavior and Branding with courses in Marketing Analytics, New Retail Technology, Digital Marketing and Data-Driven Decision Making, with a curriculum incorporating elements specific to the Chinese and Asian markets. A semester-long experiential capstone pairs students with leading companies to address a real business problem. Graduates earn a New York University Master of Science degree.

Program Highlights

Joint NYU Stern and NYU Shanghai program with a New York University Master of Science degree
Foundational marketing courses plus analytics, digital marketing and new retail technology
Curriculum incorporating the Chinese and Asian market context
Semester-long experiential capstone with leading companies
Summer start at NYU Stern in New York, Fall and Spring at NYU Shanghai

Curriculum

The 36-credit curriculum includes foundational marketing courses (Consumer Behavior, Branding) alongside Marketing Analytics, New Retail Technology, Digital Marketing and Data-Driven Decision Making. Students develop skills in gathering and analysing information for marketing decisions, effective management decision-making, and strong communication and teamwork.

Admission Requirements

Academic

A four-year bachelor’s degree from an accredited college or university in the U.S., or an equivalent degree from a foreign country.

Prerequisites

Not stated on official pages.

Interview

Not stated on official pages.

Language Requirements

TOEFL minimum 90, new TOEFL minimum 4.5, or IELTS minimum 6.5, for non-native English speakers or those without an English-taught university degree.

Required Documents

Academic transcripts
Resume/CV
One letter of recommendation
Personal statement
English test score (if required)

Application Process

Check your eligibility (bachelor’s degree or equivalent)
Prepare academic transcripts and resume/CV
Prepare your personal statement and one recommendation letter
Complete the online application and pay the application fee
Submit English test scores if required
Await the admission decision (rolling rounds)

Career Opportunities

Graduates pursue careers in marketing management, brand management, marketing analytics, e-commerce and digital marketing within global and Chinese companies and the digital economy.

About the University

NYU Shanghai, founded in 2012, is New York University’s degree-granting campus in Shanghai. The MS programs are delivered in partnership with the NYU Stern School of Business, combining the intellectual resources of both New York and Shanghai campuses.

Admission Requirement

A four-year bachelor’s degree from an accredited college or university in the U.S., or an equivalent degree from a foreign country.
TOEFL minimum 90, new TOEFL minimum 4.5, or IELTS minimum 6.5 for non-native English speakers or those without an English-taught university degree.
Not stated on official pages.
Not stated on official pages.

Language Requirement

TOEFL minimum 90, new TOEFL minimum 4.5, or IELTS minimum 6.5, for non-native English speakers or those without an English-taught university degree.

INSTITUTION

University Information

Meet the university offering this degree program.

UNIVERSITY

NYU Shanghai

Shanghai

NYU Shanghai is the joint venture between New York University and East China Normal University in Shanghai’s Pudong. Through Joyous Future, NYU Shanghai currently offers 4 master’s degree programs for international students, spanning Business Analytics, Quantitative Finance, Marketing and Retail Science, and Organization Management and Strategy.