MS in Marketing and Retail Science

The MS in Marketing and Retail Science, offered jointly by NYU Stern and NYU Shanghai, prepares students for the future of marketing and retailing. The one-year, 36-credit program combines foundational marketing courses such as Consumer Behavior and Branding with courses in Marketing Analytics, New Retail Technology, Digital Marketing and Data-Driven Decision Making, with a curriculum incorporating elements specific to the Chinese and Asian markets. A semester-long experiential capstone pairs students with leading companies to address a real business problem. Graduates earn a New York University Master of Science degree.

The Master of Science in Marketing and Retail Science is designed to equip students for careers in traditional marketing roles within global and Chinese companies, as well as in e-commerce and the digital economy. The program balances the foundations of marketing management with the new data- and analytics-driven marketing environment, covering consumer behaviour, branding, marketing analytics, new retail technology, digital marketing and data-driven decision making. Students learn from NYU Stern and NYU Shanghai faculty and interact with experienced practitioners. The program culminates in a semester-long experiential learning capstone in which student teams work with leading companies to solve real business problems.

• Joint NYU Stern and NYU Shanghai program with a New York University Master of Science degree
• Foundational marketing courses plus analytics, digital marketing and new retail technology
• Curriculum incorporating the Chinese and Asian market context
• Semester-long experiential capstone with leading companies
• Summer start at NYU Stern in New York, Fall and Spring at NYU Shanghai

A four-year bachelor's degree from an accredited college or university in the U.S., or an equivalent degree from a foreign country.

TOEFL minimum 90, new TOEFL minimum 4.5, or IELTS minimum 6.5, for non-native English speakers or those without an English-taught university degree.

Not stated on official pages.

• Academic transcripts
• Resume/CV
• One letter of recommendation
• Personal statement
• English test score (if required)

Check your eligibility (bachelor's degree or equivalent) | Prepare academic transcripts and resume/CV | Prepare your personal statement and one recommendation letter | Complete the online application and pay the application fee | Submit English test scores if required | Await the admission decision (rolling rounds)

Not stated on official pages.

The 36-credit curriculum includes foundational marketing courses (Consumer Behavior, Branding) alongside Marketing Analytics, New Retail Technology, Digital Marketing and Data-Driven Decision Making. Students develop skills in gathering and analysing information for marketing decisions, effective management decision-making, and strong communication and teamwork.

Graduates pursue careers in marketing management, brand management, marketing analytics, e-commerce and digital marketing within global and Chinese companies and the digital economy.